Everyone is overwhelmed. This I know from working with clients through thousands of hours of consulting. The information age has entirely new rules and many people are stuck using the training, thinking and methods of the industrial age. The world is only accelerating. You may wish for the good old days, however, that reality is [...]
I have found relationships which seemed to have clicked and moved relatively fast. However, I am not sure I can say that I have made meaningful or true connections without some type of courtship. Thus, dating your customer takes on the same ritual and cadence. Just as it is wreckless to try to cook a [...]
There is a lot of noise out there today. Every new tool is vying for attention and causing followers to have to adopt them. The social media buzz has business people thinking about themselves – “how do I capitalize on this craze?” rather than how do I bring value and keep the conversation going? Too [...]
Leadership starts first and foremost with vision. You have to know what you want and where you are going. Then you have to have people buy your vision. No followers, no leadership. There are those who think they can run a business or survive in an increasingly competitive marketplace with a street map trying to [...]
Waiting for others to get things done is not acceptable today. Things are moving so fast and those who are willing to pay the brain bill and learn can easily accumulate the tools to win. The game has shifted from working within a structured process to making things happen. Those who make things happen are [...]
It is difficult today to focus and execute. I like what I heard from a client the other day, “We like working with AscendWorks. While others talk, you guys do. We need more doers, not talkers.” I thought that captured a great essence on what can easily differentiate those who thrive in the new economy and I was grateful to hear the compliment.
Any accomplishment requires action. Action that is not focused and strategic is just busyness. If you are in the busy business today, you are becoming irrelevant. Our patience and attention are too short compared to previous decades. If you want to be in the execution business in order to become more valuable and attractive, focus on the following:
We all hate waiting. We have become a nation of snobs as we have increased demands on our time and attention. If I have to get through a complex directory to reach you, guess what? I move on to your competitor who is easier to reach, and I get to solve my problem now.
Responsiveness differentiates today. In our increasingly tight economy, how about looking at how you are doing business and annihilate every barrier for your customer in their touch-points with your company. Make it about them. Get transparent. Post a direct number or put one-touch live help on your site. Strip your processes of all the fat.
Seth Godin Is A Linchpin 2 comment(s) | 1620 view(s)
The Convenience Factor 0 comment(s) | 210 view(s)
Barriers to Execution 0 comment(s) | 296 view(s)