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Cheap Leadership

Be on your guard with pseudo-leaders.  Leadership is earned, not mimicked.  It starts with being interested in another’s issues and problems and bypassing the narcism which posers can’t get past. There are fake writers, speakers, salespeople, customer service reps, technicians and marketers everywhere.  They are not thinking about you and helping you.  They are thinking [...]


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Missing The Customer

It is not hard to find bad service in a given day.  It is pretty commonplace and we have all experienced it.  The epidemic seems to arise from a crucial part of our humanity – our inability to transcend ourselves and think of others. I had a funny experience at the post office the other [...]


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Ideas And Execution

When we watch artists in action – movie stars, professional athletes, world class teachers, marketers, leaders, clergy – we get the privilege of seeing the extraordinary.  They make what is otherwise difficult look seamless, integrated and pure. It inspires most of us to go out and buy their gear – the clothes they wear, the [...]


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Seth Godin Is A Linchpin

Seth Godin’s new book is another blockbuster to clarify the issues of today’s fast economy.  You have everything you need to make a difference.  Talent is the name of the game today.  It’s something we can all get. I received a note from Seth Godin after being one of several who ordered his limited box [...]


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Gatekeepers As Friends

In the sales process, the approach is everything.  The goal of the sales process is to get in front of  the person who can say, “Yes.”  This is often the owner or an executive of a business.  If the decision maker is not in the relevant conversation, then it is pure wasted effort to share [...]


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Love Markets Not Products

Love is a strange emotion.  It completely captivates us and impassions us towards action.  However, it has a blinding grip on us at times as well. In your business, love will pull you.  Love for what you do.  Love for what you sell.  Love for what you create.  These are the traits of an artist. [...]


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Getting Out Of Your Own Way

If you had a blind spot, how could you see it?  First, it requires humility.  You have to be able to recognize your limitations.  It is something very few people are able to do. Second, there are two choices when you run into your limitations – work harder to improve or hire someone that has [...]


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Thinking Instead Of Reacting

It is rare to find someone thinking.  Sure, there are plenty of people who can react.  That is the norm. Instead of depending on charisma and last minute work, what if you thought through a true selling process?  What if you thought about what the ultimate buying experience could look like? Perhaps, the lack of [...]


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What Light Speed Does

Being in the age of speed means we are all moving fast and having to shift attention continually.  It is hard to execute with depth when we lack clarity.  The feeling of being overwhelmed is common.  The usual problem is that we are trying to act without addressing what has our attention, even if it [...]


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Positioning With Value

The key about value perception is asking yourself whether you are valuable.  If you are not valuable to your customer because: You don’t care about their problems You only care about how you make money You don’t understand what the real problem is You are selling You only know how to talk in terms of [...]


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