The new book, Rework, is a dangerous book. It may cause more people to change the world they did not realize was easier to change today. There is an approach via our new ecosystem of tools and talent to get work done. Sadly, many are still trapped in old economy mindsets. Consider this stirring appeal [...]
In our management consulting, the process of change is the hardest part of success. Implementing business systems, designing process or creating new strategies pale in comparison as far as the effort and challenge of helping people adopt new behaviors for the better. In the new book, Switch: How to Change Things When Change Is Hard by [...]
Dabblers and posers create a lot of noise without substance. With so many ways to market, promote or deliver, the need for excellent execution has become a premium demand item in the new economy. People with ideas are not hard to find. Everyone has them and offers them usually in an umbrella of safety. People [...]
“Gratitude is the greatest of all virtues.” – Roman Poet When you see genuine gratitude in another person, recognize it. It is a rarity in today’s self-absorbed culture. These are people worth doing business and life with. Of course there is cheap gratitude. It comes from disingenuous talk or gestures. It’s the insincere thank you [...]
In the information age, the ability to copy is convenient and tempting. I have seen an array of imitators who think nothing of taking ideas, content, images and intellectual property to further their own agendas. It’s easy to track them and fun to watch what typically unfolds. The copycat is always a follower. They do [...]
If you sell me, I put up my defenses. If you help me, I open myself up. The ability to transcend your self interest is extremely difficult. Yet it lies at the heart of success. You are a buyer as well. You would react to the same bad tactics: cold calls, direct mail, advertising, hyped [...]
Marketing would be unnecessary if you had perfect products with perfect understanding and trust. The job of marketing is to fill this gap and build the understanding and trust. Too often, brands want to work on the mechanics to snow the buyer rather than connect with credibility. The buyer’s radar is up high because like [...]
Heed Socrates, “Familiarity breeds contempt.” If you want to know the character of the people you do business with, watch who they are as they get to know you further. Do they conduct themselves with a respect for the relationship? Or do you see contempt grow as they get to know you more? It’s an [...]
We live in a fast moving economy. Change is constantly challenging us to reinvent ourselves. Who we do business with cannot be taken for granted. The threads which bind business relationships are built by trust and value. If your offering looks like parity to a buyer then your ability to connect and build trust becomes [...]
Seth Godin Is A Linchpin 2 comment(s) | 1620 view(s)
The Convenience Factor 0 comment(s) | 210 view(s)
Barriers to Execution 0 comment(s) | 296 view(s)