Archive for the ‘Selling’ Category

Content Is King

Jul 16, in Buying, Selling, by Don Dalrymple

Because of our increasing inattention, hype, fluff and gimmicks only distract buyers today. Think about how you buy. You start with some kind of pain. It takes the form of: Lacking something Needing something Desiring something Pursuing something Before the internet, we were handicapped. We needed to know our options and companies who could distribute [...]

What You Mean

Jun 3, in Leadership, Selling, Success, by Don Dalrymple

“It’s not so much what you do, it’s what you mean.” This is from a children’s story, The Railway Children, by E. Nesbit. Authenticity in intention is what matters. It is what your buyer is seeking. They also know it is rare. Too many businesspeople are automatons in their approach. They are focused on what [...]

Grow Anything

May 18, in Selling, Success, Winning, by Don Dalrymple

I enjoy watching The Apprentice. It’s a great case study in human behavior. The players are in a business context where someone gets fired. The pressure of intense deadlines, shotgun creativity, and working with competitors brings out the best and worst in otherwise dignified and accomplished business people. There are a lot of business people [...]

A Free Cross-Subsidy

Apr 17, in Buying, Marketing, Selling, by Don Dalrymple

If you want something, you tend to buy it these days. Our economy affords us convenience and luxury for most items. In the old days, we may have waited for Christmas to get our wishes. Today, we gratify desires and can buy whenever, wherever. If your buyer has access to material goods, this minimizes their [...]