Archive for the ‘Buying’ Category

Platform Shifting

Aug 6, in Buying, Marketing, by Don Dalrymple

Being trapped in time is a tragedy. While the world is changing around us at a rapid pace, there are people that hope that it does not. The reality is that change is occurring at a blurring rate. It is exhilarating for leaders and those that are in the game. They are pulling out their [...]

Content Is King

Jul 16, in Buying, Selling, by Don Dalrymple

Because of our increasing inattention, hype, fluff and gimmicks only distract buyers today. Think about how you buy. You start with some kind of pain. It takes the form of: Lacking something Needing something Desiring something Pursuing something Before the internet, we were handicapped. We needed to know our options and companies who could distribute [...]

A Free Cross-Subsidy

Apr 17, in Buying, Marketing, Selling, by Don Dalrymple

If you want something, you tend to buy it these days. Our economy affords us convenience and luxury for most items. In the old days, we may have waited for Christmas to get our wishes. Today, we gratify desires and can buy whenever, wherever. If your buyer has access to material goods, this minimizes their [...]

Thinking Instead Of Reacting

Dec 17, in Buying, Marketing, by Don Dalrymple

It is rare to find someone thinking. Sure, there are plenty of people who can react. That is the norm. Instead of depending on charisma and last minute work, what if you thought through a true selling process? What if you thought about what the ultimate buying experience could look like? Perhaps, the lack of [...]