Author Archive

If You Are Leading

Aug 24, in Success, by Don Dalrymple

The more choices I have to make as a buyer will cause more friction in my buying process. Friction is what increases my likelihood to quit and find an easier process or choice. The same goes for your team. If everyone is working in silos and lacks an easy frictionless collaboration system, the breaking point [...]

Platform Shifting

Aug 6, in Buying, Marketing, by Don Dalrymple

Being trapped in time is a tragedy. While the world is changing around us at a rapid pace, there are people that hope that it does not. The reality is that change is occurring at a blurring rate. It is exhilarating for leaders and those that are in the game. They are pulling out their [...]

Less Notes More Action

Jul 29, in Success, by Don Dalrymple

It is amazing how exposed organizations and knowledge workers are becoming with the continual forces of the new economy. There are many people pretending to be busy rather than being productive. Their bureaucracies have afforded them a now fleeting hideaway that is eroding quickly. Getting things done is what matters. The opportunities to create are [...]

Content Is King

Jul 16, in Buying, Selling, by Don Dalrymple

Because of our increasing inattention, hype, fluff and gimmicks only distract buyers today. Think about how you buy. You start with some kind of pain. It takes the form of: Lacking something Needing something Desiring something Pursuing something Before the internet, we were handicapped. We needed to know our options and companies who could distribute [...]

Your Unseen Rival

Jul 11, in Leadership, by Don Dalrymple

Sport teaches us much about life. Tenacity, competition and courage play major roles in victors and losers. I enjoy the stories and documentaries of sports legends. Magic Johnson and Larry Bird were legendary rivals. Their work ethic and surreal ability to raise the game, players and league around them to new heights stemmed from what [...]

Inspire Or Require

Jun 29, in Marketing, Success, by Don Dalrymple

There is very little joy in going to the post office or waiting in line at the DMV. We are required to use these services, yet often have reluctance. Going to the Apple store on the other hand is something we can look forward to. Getting ice cream at Marble Slab Creamery puts a smile [...]

What You Mean

Jun 3, in Leadership, Selling, Success, by Don Dalrymple

“It’s not so much what you do, it’s what you mean.” This is from a children’s story, The Railway Children, by E. Nesbit. Authenticity in intention is what matters. It is what your buyer is seeking. They also know it is rare. Too many businesspeople are automatons in their approach. They are focused on what [...]

Grow Anything

May 18, in Selling, Success, Winning, by Don Dalrymple

I enjoy watching The Apprentice. It’s a great case study in human behavior. The players are in a business context where someone gets fired. The pressure of intense deadlines, shotgun creativity, and working with competitors brings out the best and worst in otherwise dignified and accomplished business people. There are a lot of business people [...]

Upgrade Or Become Irrelevant

Apr 29, in Success, by Don Dalrymple

There are a lot of opportunities for the people who get it. They can understand the flow of change and the dynamics of the new economy. They are changing as the world around them is changing, thus, they become relevant and valuable. Being able to change every month, every day, and every moment is the [...]

Yes, Exceptions

Apr 21, in Leadership, Winning, by Don Dalrymple

When you propose a new idea, be prepared for the typical automaton response from those you share with, “Is this going to work for every single customer?” “Will it apply to everything we do?” “What about all of the work we have done?” The questions come in all different shapes and sizes. There’s typically a [...]